Because of the difficulty in determining the difference between a problem and an opportunity and because there are many negative implications in using the word “problem”, the word probortunity has been created. Probortunity is the merging of the word “problem” and “opportunity”.

A probortunity can take any form: challenge, question, mystery, concern, problem, puzzle, difficulty or opportunity.


Probortunity is an all-inclusive word to describe something you want to improve or change for the better.

Fill out the following form for your business to be part of our new Probortunity Group…

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